- Mass Wheel
- Mass Wheel
- Digital Marketing
- September 21, 2024
- Social Media Marketing
CLIENT OVERVIEW
Reyada Medical Centre is a leading multi-specialty healthcare provider based in the UAE, offering a wide range of medical services including dentistry, pediatrics, gynecology, dermatology, and general medicine. Despite having a modern facility and excellent patient care, their online visibility and local search ranking were not reflecting their true potential.
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THE CHALLENGE
When Reyada Medical Centre approached us, they faced several digital hurdles:
- Low ranking for primary keywords like “Best Clinic in Qatar,”
- Limited Google My Business visibility and inconsistent NAP citations.
- Website pages were not optimized for SEO — missing meta tags, slow loading speed, and poor keyword distribution.
- Lack of quality backlinks and localized content.
- Minimal blog content and weak internal linking.
The goal was clear:
✅ Improve Reyada’s SEO performance
✅ Drive more organic traffic and appointment inquiries
✅ Strengthen brand credibility online
OUR STRATEGY
We developed a custom SEO plan that focused on both on-page and local SEO improvements:
1. Website Optimization:
- Conducted a full SEO audit and fixed on-page errors.
- Added optimized meta titles, descriptions, and header tags.
- Improved page speed, mobile usability, and schema markup.
2. Local SEO Enhancement:
- Optimized Google Business Profile (GMB) with accurate information, images, and regular updates.
- Managed reviews and improved response rate.
- Built strong local citations in UAE healthcare directories.
3. Content & Backlink Strategy:
- Created SEO-optimized service pages for each department.
- Published informative blogs targeting local and health-related keywords.
- Developed high-quality backlinks through guest posts, medical directories, and partnerships.
4. Performance Tracking & Reporting:
- Set up Google Analytics and Search Console for tracking.
- Delivered monthly SEO performance reports highlighting growth trends.
