Reyada Medical Centre -

Project Name:Reyada Medical Centre
Clients:Reyada Medical Centre
Category:Search Engine Optimisation
Project Year:September 21, 2024
case studySEO

CLIENT OVERVIEW

Reyada Medical Centre is a leading multi-specialty healthcare provider based in the UAE, offering a wide range of medical services including dentistry, pediatrics, gynecology, dermatology, and general medicine. Despite having a modern facility and excellent patient care, their online visibility and local search ranking were not reflecting their true potential.

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Client Overview

Reyada Medical Centre is a leading multi-specialty healthcare provider based in the UAE, offering a wide range of medical services including dentistry, pediatrics, gynecology, dermatology, and general medicine. Despite having a modern facility and excellent patient care, their online visibility and local search ranking were not reflecting their true potential.

The Challenge

Low ranking for primary keywords like “Best Clinic in Qatar,Best Medical Centre in Qatar,Best Hospital in Qatar”

Limited Google My Business visibility and inconsistent NAP citations.

Website pages were not optimized for SEO — missing meta tags, slow loading speed, and poor keyword distribution.

Lack of quality backlinks and localized content.

Minimal blog content and weak internal linking.

The goal was clear

Improve Reyada’s SEO performance

Drive more organic traffic and appointment inquiries

Strengthen brand credibility online

Our Strategy

We developed a custom SEO plan that focused on both on-page and local SEO improvements:

1, Website Optimization

Conducted a full SEO audit and fixed on-page errors.

Added optimized meta titles, descriptions, and header tags.

Improved page speed, mobile usability, and schema markup.

2. Local SEO Enhancement

Optimized Google Business Profile (GMB) with accurate information, images, and regular updates.

Managed reviews and improved response rate.

Built strong local citations in UAE healthcare directories.

3. Content & Backlink Strategy

Created SEO-optimized service pages for each department.

Published informative blogs targeting local and health-related keywords.

Developed high-quality backlinks through guest posts, medical directories, and partnerships.

4.Performance Tracking

Set up Google Analytics and Search Console for tracking.

Delivered monthly SEO performance reports highlighting growth trends.

Results (Within 6 Months)

Metric	Before	After
Organic Traffic	Low & inconsistent	+180% increase
Local Keyword Ranking	Avg. position: 25+	Avg. position: Top 5
Google Map Visibility	Limited	Ranked in top 3 for “Medical Centre Qatar”
Backlinks	< 10 quality links	100+ quality backlinks
Patient Inquiries (Organic)	Minimal	3× increase

Client Feedback

“The SEO growth we’ve achieved through this collaboration has been exceptional. Our Google visibility has improved drastically, and we’re now receiving consistent appointment inquiries through organic search. The reporting and support have been transparent and reliable throughout.” – Management Team, Reyada Medical Centre

Conclusion

Through a structured SEO strategy and continuous optimization, Reyada Medical Centre successfully transformed its online presence — establishing itself as one of the most visible and trusted medical centres in its region.