Digital marketing is most commonly associated with advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can adopt. Digital marketing is frequently contrasted with “traditional marketing” methods like direct mail, billboards, and magazine advertisements. Peculiarly, traditional marketing is frequently grouped with television.
5.16 billion people used the internet as of January 2023, representing 64.4 percent of the world’s population. 4.76 billion people, or 59.4% of the world’s population, used social media out of this total.
According to statistics, advertising a firm online is a time- and money-intensive procedure for marketing businesses globally.
By implementing a digital marketing strategy, you may engage with current clients and potential customers by using digital channels like social media, pay-per-click advertising, search engine optimization, and email marketing. As an outcome, you may establish an authoritative brand, offer excellent customer service, attract new clients, and more