Nowadays Digital marketing is the source of promotion, sales and revenue of business. Therefore there are various digital marketing tools to ensure maximum performance of a business or organization through ensuring participation of customers and audience.

What is Digital Marketing?

Digital marketing refers to the online promotion and interaction between business and customers in certain digital platforms like social media, internet and moreover it also includes e-mails, web based advertising, multimedia text as a marketing channel.

Digital marketing is also combined with traditional marketing services such as television, radio and print to realize the taste of customers and ensure what’s best for business.

There are various strategies and structural operations to uphold the business to another level in this digital era! Here are some of the various strategies:

Push Marketing: It refers to the predesigned messages or ads that are send to a set of potential customers and audience.

Pull Marketing: Pull marketing refers to attracting customers and audience to websites, social media pages etc. examples are social media marketing and SEO (search engine optimization).

Branding: Branding is the process aimed at providing your company a unique identity in the perceptions of your target market and consumers.

Social Media Marketing: Social media marketing is the strategy used to engage with audience in social media platforms like facebook,instagram,whatsapp etc. examples are ad campaigns, social media posters, broadcast messages and lot more.

SEO (Search engine optimization): Search engine optimization is the process of increasing the amount and quality of traffic to website from unpaid web search results.

SEM (Search engine marketing): Search engine marketing refers to the increase in amount and quality of traffic to your website, it’s an combination of SEO and Paid search results

Customer relationship management: It’s a process of building and maintaining the relationship between customer and organization in a positive and productive manner.

Content management system: Content management system is a software designed to simplify and ensure user friendliness in building a website and publishing content.

What benefits could digital marketing tools possibly provide to my business?

In this digital era businesses and organizations uphold and promote their brand through digital marketing tools,techniques and strategies. Digital marketing helps business in certain ways such as cost effective approach and marketing approaches are targeted globally through social media and various digital platforms.

  • Digital marketing is cost effective when compared to old school marketing techniques and strategies.
  • Marketing platforms and targeted areas are not limited due to the wide expanded digital network all over the world
  • One of the main advantages is the use of various digital marketing tools to compare historical data to analyze the traffic and engage in constructing marketing strategies for attracting more traffic.
  • When compared to traditional strategies and techniques, digital marketing can target a specified audience and customers with similar interests to filter the audience, which is focused on the service or products provided by the business.

Here are some of the popular and useful digital marketing tools in 2023

1. Mailchimp                                     

Mailchimp is a software used to build,design,and analyze email marketing and marketing automation platform which allows the users to control and maintain the campaigns, track the traffic generated and to engage with the audience.

Features of Mailchimp:

  • Better content may be produced using simple designing tools.
  • Insights and analytics are at one place for easy recognition
  • Provides free plan for small marketers
  • Creates personalized emails
  • AI-powered assistant help users with custom designs 

2. Semrush

Semrush is a comprehensive tool set for increasing web presence and learning about marketing trends. Marketing professionals who operate in the following services can benefit from our tools and reports: SEO, PPC, SMM, competitive research, PR, content marketing, marketing insights, and campaign management are some examples of online marketing strategies.

Features of Semrush:

  • Semrush helps in researching keywords to attract more traffic to websites by finding the best keywords 
  • It helps in improve the site health and performance through web insights 
  • Creates and build data driven content strategy as per the needs of audience of particular businesses
  • Helps in increasing brand awareness in social media platforms through proper engagement in analytics platform which is inbuilt in Semrush

3. Google Analytics 

Google Analytics is a potent digital marketing tool, to guide a variety of marketing choices. You can simply track both your e-commerce business and the objectives that can assist your business stay on course. 

Features of Google Analytics:

  • Delivers you information concerning website traffic that is divided out by devices, products, pages, and other factors.
  • Makes it possible for you to develop your own metrics, dimensions, and dashboards for quick access to data and information.
  • Assists in improving your awareness of your target audience. You’ll receive real-time reports on the performance of your website.
  • Numerous features, functionalities, and the option to design customized reports and dashboards are all included with analytics. 

4. Canva business

With Canva, a well-known design tool, you can create marketing campaigns that are successful using visual content that can be shared on blogs, websites, social media, and other platforms. The foundation of any digital marketing effort is visual material. You must create engaging posts if you want to draw in your target audience.

Features of Canva Business:

  • You can customize posts and make any kind of graph with Canva. 
  • It gives you the option to choose from an extensive variety of designs, including those for postcards, brochures, CD covers, wallpaper, books, resumes, certificates, magazine covers, letterheads, presentation graphics, blog banners, cards, posters, flyers, presentations, logos, and social media. 
  • The tool has a lot of templates. You can use its enormous collection of stock photographs, illustrations, graphics, icons, and vectors to produce any kind of visual content for your marketing campaign. 

5. Trello

Trello is a good option if you’re searching for a content management system that can assist you in coming up with and planning content for your digital marketing strategy. Thousands of digital marketers around the world utilize it as one of the most well-liked content management systems to plan, arrange, and produce content for the web. 

Features of Trello:

  • Allows you to set deadlines, assign topics to particular teams, and create cards with notes on the card topic.
  • Makes it possible for your teams to access their assignments and projects remotely

 6. Yoast SEO

Yoast SEO is a WordPress plugin that enhances how well Google and other search engines rank your website. Additionally, it provides you with the means to improve the readability and SEO of your material. Additionally, it provides you with the means to improve the readability and SEO of your material.

Features of Yoast SEO:

  • Includes built-in content analysis, duplicate content management, meta keyword management, rich snippets, social features, and XML sitemaps.
  • Allows you to produce content for your digital marketing campaigns that is superior. 
  • You can add meta descriptions and meta titles for your content using the Yoast SEO meta box, which is accessible through the plugin. 
  • Additionally, installing a third-party plugin is not required to use XML sitemaps.